Most people today view magazines for the advertisements. With many companies ads in magazines, it gets them a lot of attention from the customers. Many clothing companies also put many ads in magazines and that is what most women and men are looking at. Seeing what is in style and trendy is what most people want to see. One problem that sparks controversy is photoshopping advertisements. From airbrushing and retouching, advertisements are always redone, which is what most people like to see. When it comes to being an art director that does all of the retouching, paying close attention is key. Putting out an ad that is retouched should always be looked over by many people just so you don't mess up. That was not the case for Ralph Lauren and Victoria's Secret. In an advertisement from 2009 that is still getting talk is about model Filippa Hamilton. They warped her body so much that she looks "emancipated" and her wait is obviously too small to be proportional to her body. If that is the image that Ralph Lauren wants to display then go ahead, but girls will begin to think that is the normal. Another company that has sparked some controversy is Victoria's Secret with model Candice Swanepoel. They made her arm appear to be added on. It looks distorted and not right with her small frame. On another model her legs seem to be missing some bulk and it looks like she has stick legs. Most of Victoria's Secret ads show more shapely models but this is just not normal for their standards. Overall I think photoshopping should only be used for retouching, not to change someones waist or legs.
Source: http://shine.yahoo.com/event/fallbeauty/image-of-ultra-thin-ralph-lauren-model-sparks-outrage-521480
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